President and Founder
Lou is on the New Business Development board of the Boomer Esiason Foundation for Cystic Fibrosis, Board of Directors of the Long Island Breast Cancer Coalition and Board of Advisors at the Fashion Institute of Technology. He was named Man of the Year by the New York Chapter of the Cystic Fibrosis Foundation in 2007 and was recognized by the New York Jets as their “Community Quarterback of the Year” for his community service. He established the Desiderio Family Charities to help feed and house the homeless on Long Island.
Executive Vice President
Specialties for Scott include creative and strategic planning for events, media tours, new product introductions and product review programs. He is also an expert in media training for executives and corporate as well as product spokespeople. Additional capabilities include media research and focus groups, analyst relations, special events and trade show and convention support.
Scott is raising a young family and is continually learning the meaning of juggling priorities and multi-tasking. Between work, baseball, photography, Cub Scouts, and community activities, Scott brings a family attitude to our clients and the media we call friends and colleagues.
At Synergy, Lisa coordinates all social media plans, programs and activities on behalf of our clients, and leverages her news instincts, creative writing and search engine optimization (SEO) skills to help business leaders, entrepreneurs and development officers tell their story, increase their exposure and improve their Google ranking. Her big picture mindset and understanding of digital marketing communications helps clients integrate traditional PR approaches with new inbound marketing communications strategies, including SEO, social media and blogging.
Web and Social Design/Development
Jay’s sweet spot is custom design, development and implementation of websites, Facebook Applications and Promotions and other social web properties.
At Synergy, Jay works with clients to help them step up their game as it relates to all things web. His approach is straight-forward and effective in that he helps our clients accomplish the following four things:
- Get Found
- Build Trust
- Call Visitors to Action
- Convert Visitors to Customers or Clients